Rihanna was inspired to create the world of Fenty Beauty brands after years of partnering with the best of the best in the beauty industry—and still seeing a void for products that performed across all skintones + types and hair textures.
FENTY BEAUTY
This is where Rihanna started it all, for all. More than just makeup, it’s a mission with a vision, serving foundation that put every tone on the map. Launching color that created new ways of being and seeing with loaded pigments and freestyle formulas.
